A non-apology apology, sometimes called a backhanded apology, empty apology, nonpology, or fauxpology,[1][2] is a statement in the form of an apology that does not express remorse for what was done or said, or assigns fault to those ostensibly receiving the apology.[3] It is common in politics and public relations.[3]
For instance, saying "I'm sorry you feel that way" to someone who has been offended by a statement is a non-apology apology. It does not admit there was anything wrong with the remarks made, and may imply the person took offense for hypersensitive or irrational reasons. Another form of non-apology does not apologize directly to the injured or insulted party, but generically "to anyone who might have been offended".[4]
Statements of pseudo-apology that do not communicate responsibility for words or deeds may be meaningful expressions of regret, but such statements can also be used to elicit forgiveness without acknowledging fault.[5]