Not flash, just Gordon was an advertising slogan and campaign used by the British Labour Party in September and October 2007. The campaign was created by advertising agency Saatchi & Saatchi in preparation for a speculated snap general election after Labour Party leader Gordon Brown succeeded Tony Blair as prime minister in June. The campaign intended to win over the electorate by implicitly comparing Brown with Blair, dissociating the former from the latter's demonstrative self-presentation, and also implicitly compared Brown with Conservative Party leader David Cameron. It made Brown's perceived awkward persona a strength and his perceived lack of charisma and limited communication skills a virtue. The campaign ended after Brown said he would not call a snap election on 6 October.