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| Other names | Now TV (2012–2021) |
|---|---|
| Original author(s) | Sky Group |
| Developer(s) | Comcast (Sky Group & Xfinity) |
| Initial release | 17 July 2012 |
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Now (formerly Now TV and often stylised as NOW) is a subscription over-the-top streaming television service launched in the United Kingdom in 2012. It is operated by Sky Group in Europe, and Xfinity in the US; both owned by the American media conglomerate Comcast.
Now offers both live streaming and video-on-demand without a contract. The service offers "passes" for various types of content, for a monthly fee on a pay-as-you-go basis. Differing passes offer films, sports and entertainment from Sky such as material from Sky Atlantic and Sky Cinema, and from British and American licensed third-parties such as Fox.[1] The service is available to consumers through retail Roku-based Now TV digital media players (in both set-top box and HDMI dongle form factors) as well as via an app on computers, various mobile devices, some game consoles and set-top boxes. It is separate from and not viewable through the Sky Go Internet service, or via Sky's digital satellite television service Sky Q.
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