| "Now in Color" | |
|---|---|
| WandaVision episode | |
 Promotional poster for WandaVision highlighting elements of the 1970s setting seen in this episode | |
| Episode no. | Episode 3 |
| Directed by | Matt Shakman |
| Written by | Megan McDonnell |
| Featured music | "Daydream Believer" by The Monkees |
| Cinematography by | Jess Hall |
| Editing by | Nona Khodai |
| Original release date | January 22, 2021 |
| Running time | 33 minutes |
| Cast | |
| |
"Now in Color" is the third episode of the American television miniseries WandaVision, based on Marvel Comics featuring the characters Wanda Maximoff / Scarlet Witch and Vision. It follows the couple as they try to conceal their powers while living an idyllic suburban life in the town of Westview, New Jersey. The episode is set in the Marvel Cinematic Universe (MCU), sharing continuity with the films of the franchise. It was written by Megan McDonnell and directed by Matt Shakman.
Elizabeth Olsen and Paul Bettany reprise their respective roles as Wanda Maximoff and Vision from the film series, with Teyonah Parris and Kathryn Hahn also starring. Development began by October 2018, and Shakman joined in August 2019. The episode pays homage to sitcoms of the 1970s, such as The Brady Bunch and Good Times, and prominently features Maximoff giving birth to twins and then referencing her own twin brother Pietro. Filming took place in the Atlanta metropolitan area in Atlanta, Georgia, including at Pinewood Atlanta Studios, and in Los Angeles. 1970s effects, such as matte paintings for backgrounds and in-camera effects for superspeed, were replicated with modern visual effects.
"Now in Color" was released on the streaming service Disney+ on January 22, 2021. Critics praised the episode's references to Pietro and Ultron as well as the new information provided on the series' mysteries, but criticized the small role for Hahn's character Agnes.