Nowness

Nowness, LLC
Official logo of Nowness
Type of site
Video
Available inEnglish
FoundedFebruary 2010
Headquarters,
United Kingdom
OwnerModern Dazed
IndustryMedia
URLwww.nowness.com
RegistrationOptional
Current statusActive

Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[6]

  1. ^ Bunz, Mercedes (26 February 2010). "LVMH launches luxury online magazine Nowness" – via www.theguardian.com.
  2. ^ Orton, Karen (23 September 2016). "Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider". The Globe and Mail.
  3. ^ Schomer, Stephanie (25 February 2010). "LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks". Fast Company.
  4. ^ "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
  5. ^ "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
  6. ^ "News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online". The Business of Fashion. 15 May 2017.