Nubia Technology

Nubia Technology
IndustryConsumer electronics
Founded2015; 9 years ago (2015)
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
ProductsSmartphones
Chinese name
Simplified Chinese努比亚技术有限公司
Transcriptions
Chinese short name
Simplified Chinese努比亚
Transcriptions
Websitewww.nubia.com/en/ (International)
www.nubia.com/index (China)

Nubia Technology is a Chinese smartphone manufacturer headquartered in Shenzhen, Guangdong. Originally established as a wholly owned subsidiary of ZTE in 2012, it became an independent company in 2015[1] and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016.[2] ZTE reduced its stake in Nubia to 49.9% in 2017, officially meaning Nubia was no longer considered a subsidiary of ZTE, but more of an associate company.[3][4]

In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported CN¥150 million.[5]

The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016.[6]

In 2017, China Daily reported that Nubia would build a factory in Nanchang, Jiangxi Province.[7]

In April 2018, Nubia Technology launched a gaming sub-brand, named REDMAGIC (红魔).[8] REDMAGIC announced its new 5G compatible device REDMAGIC 5G on March 12, 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling fans inside their phones.[9][10] The company also unveiled a partnership with Chinese esport team Royal Never Give Up, to further expand its brand among esport enthusiasts.[11][12]

On 13 April 2020, the company unveiled a brand new logo as well as its new brand vision.[13]

In March 2022, Nubia unveiled the first gaming phone featuring an under-display camera technology, the REDMAGIC 7 Pro.[14]

In 2023, Nubia released the Red Magic 8S Pro, touted as the strongest gaming phone to date.

In 2024, Nubia released the Red Magic 9S Pro+ with the highest Antutu smartphone score to date.[15] In July 2024, RedMagic announced its entry in the computer category with its first gaming laptop, the Titan 16 Pro,[16] available in China and global markets, while in September, they launched their first gaming tablet, the Nova gaming pad.[17]

  1. ^ "China's Nubia becomes independent from ZTE to gain traction in smartphone market". South China Morning Post. Hong Kong. 10 June 2015. Retrieved 11 April 2018.
  2. ^ "关于受让股权的关联交易公告" [Announcement on related-party transaction for buying equity stake in a company] (PDF) (in Chinese). Suning Commerce Group. 30 April 2016. Retrieved 7 June 2016.
  3. ^ Disposal of 10.1% of the equity interest in Nubia Technology Limited, ZTE Corporation, 27 July 2017, Retrieved on 8 April 2018
  4. ^ "ZTE Hangs Up on Money-Losing Nubia Unit". Caixin Global Limited. 28 July 2017. Retrieved 11 April 2018.
  5. ^ "Nubia to sponsor Jiangsu Suning FC for RMB150m". ytsports.cn. 18 February 2016. Retrieved 11 April 2016.
  6. ^ "ZTE's Nubia aims to become top five smartphone brand globally". South China Morning Post. Hong Kong. 7 September 2016. Retrieved 12 August 2017.
  7. ^ "Smartphone maker Nubia plans plant in Jiangxi". China Daily. 9 August 2017. Retrieved 20 August 2017.
  8. ^ "Nubia's Red Magic smartphone is designed for gaming, down to the glowing LEDs on the back". The Verge. 19 April 2018. Retrieved 15 April 2020.
  9. ^ "Nubia Just Stuffed the First Active Fan Inside a Smartphone - ExtremeTech". www.extremetech.com. Retrieved 7 September 2020.
  10. ^ Amadeo, Ron (13 March 2020). "Red Magic 5G gaming smartphone has 144hz display, internal cooling fan". Ars Technica. Retrieved 7 September 2020.
  11. ^ "We're teaming up with Royal Never Give Up". RedMagic. 29 December 2018. Retrieved 1 July 2022.
  12. ^ "努比亚红魔Mars电竞手机RNG六周年纪念版明天发售：3299元". 快科技. Retrieved 1 July 2022.
  13. ^ Jeet (13 April 2020). "Nubia unveils new logo and brand vision as it expands product categories". Gizmochina. Retrieved 10 May 2020.
  14. ^ "The Nubia Red Magic 7 Pro packs an under-display camera, RGB lighting, and more". TechSpot. 13 April 2022. Retrieved 1 July 2022.
  15. ^ "标准版性能_手机性能排行榜_安兔兔跑分排行_安兔兔". www.antutu.com. Retrieved 20 August 2024.
  16. ^ Vlad. "Red Magic Titan 16 Pro laptop launches with Intel Core i9 and RTX4060 or RTX4070 graphics". GSMArena.com. Retrieved 16 September 2024.
  17. ^ Vasile, Cosmin (5 September 2024). "Meet the Red Magic Nova, Nubia's new gaming tablet". PhoneArena. Retrieved 16 September 2024.