Odagiri effect

Actor Joe Odagiri, after whom the "Odagiri effect" is named.

The Odagiri effect is a television phenomenon in which a program attracts a larger than expected number of female viewers because the program stars attractive male actors or characters. It is named after the Japanese actor Joe Odagiri, who starred in the 2000 tokusatsu show Kamen Rider Kuuga.[1][2] The effect is now deployed deliberately in some shows, and is most commonly used in sports-themed and idol-themed anime.[3][4]

  1. ^ Clements, Jonathan; Tamamuro, Motoko (2003). The Dorama Encyclopedia: A Guide to Japanese Drama Since 1953. Stone Bridge Press. p. 182. ISBN 1880656817.
  2. ^ Clements, Jonathan (2013). Anime: A History. British Film Institute, Palgrave Macmillan. p. 142. ISBN 978-1-84457-390-5.
  3. ^ Orsini, Lauren (February 18, 2015). "Sports anime and the Odagiri Effect". Otaku Journalist. Retrieved December 15, 2016.
  4. ^ Orsini, Lauren (December 21, 2016). "What is a Fujoshi?". Anime News Network. Retrieved December 21, 2016.