Old El Paso

Old El Paso
Old El Paso logo
Product typeTex-Mex food
OwnerGeneral Mills
CountryUnited States
Introduced1938; 86 years ago (1938)
MarketsWorldwide
Previous ownersMountain Pass Canning Company
Pet, Inc.
Pillsbury Company
Tagline"Start Somewhere Fresh"
Websitewww.oldelpaso.com

Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans.

Old El Paso products are marketed across the globe. The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.[1]

The name is a reference to the city of El Paso, Texas, and the historical "Old" period when Texas was a part of Mexico.

  1. ^ "Lehman Brothers Timeline – Baker Library – Harvard Business School". www.library.hbs.edu.