Old South Baton Rouge (OSBR) [1] is a project aimed to help revitalize the area between Louisiana State University and Downtown Baton Rouge. The area encompasses about three square miles. The project/initiative was launched by the Baton Rouge Area Foundation with a goal to form a long-term strategic plan and help the neighborhood eventually establish its own 501(c)3 non-profit status to continue the project. The project is currently being overseen by employees of the Baton Rouge Area Foundation and the Center for Planning Excellence, as well as, a Partnership Board that was elected by residents of the Old South Baton Rouge community. It is estimated that the poverty level in the area is around 50% which is considered by the United States as a High Poverty Area. One of the main obstacles is to overturn the "culture of poverty" to which the area has become accustomed in the past several decades.