 | |
| Product type | Men's grooming products |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | June 19, 1937 (as Early American Old Spice) |
| Markets | Worldwide |
| Previous owners | Shulton Company |
| Website | oldspice |
Old Spice is an American brand of male grooming products encompassing aftershaves, deodorants and antiperspirants, shampoos, body washes, shaving cream, and soaps. It is manufactured by Procter & Gamble.
Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.[1]
- ^ "How Old Spice Has Always Remained New ~ Fragrance Reviews ~ Fragrantica". Retrieved 2016-08-02.