Olim L'Berlin

Olim L'Berlin (Hebrew: עולים לברלין‎, lit. "Let's Ascend to Berlin" but more accurately "Let's Move to Berlin," also known as the Milky protest) was the name of a Facebook page that coined a snowclone in 2014, and was terminated in early 2015. Comparing the high cost of living in Israel with the comparatively cheaper economic climate in Berlin, which has a growing community of Israeli expatriates, the page urged more Israelis to move to Germany, raising a storm of protest in Israeli social and political circles. Compounding the reaction was the Facebook page's use of the same verb (olim) that Jews use for aliyah (immigration to Israel).

The Facebook page based its cost-of-living comparison on the price of grocery items in Israel and Germany, among them a pudding dessert similar to the popular Israeli pudding known as Milky. The grocery bill was found to be three times higher in Israel than in Germany. The Facebook page and subsequent public debate became known as the "Battle of the Milky" (הקרב על המילקי‎) in Israel, or "Milky Protest" in international media.