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Olli is a Dutch children's book character and a stuffed toy. The character Olli was created in 2004[1] by Dutch designer and film director Hein Mevissen along with writer Diederiekje Bok as a character for a bottled mineral water.[2] Olli was one of the many characters used on the packages and posters of the bottled water brand and John's Phone. Olli was launched at a party of MTV In Rotterdam in 2004.[3] In 2013, Olli[4] was again part of a campaign,[5] this time to save the Rotterdam Zoo Diergaarde Blijdorp. Olli is part of the Ollimania family which is the company that created and owns all characters. After the launch, Olli became the symbol[6] of Rotterdam[7] and a mascot for professional football club Feyenoord.[8][9] On 10 September 2015, Ollimania and its creators Hein Mevissen and Diederiekje Bok donated[10] a huge Olli statue to the Sophia children's hospital in Rotterdam.[11]