On Film, Inc was an American industrial film production company in the 1950-60s known for its innovative and award-winning creative productions and advertisements and its roster of talented filmmakers and documentarians.
Robert Bell led the firm, along with his wife Virginia Bell (who also went by Tracy Ward) in operations and creative leadership roles. The film was headquartered in Princeton, New Jersey.
Noted filmmakers associated with the company include Bert Spielvogel, Stan Barkhage, Marcel Rebiere, Richard Miller, Hugh and Suzanne Johnston and Weegee.
Its commercials, "Qualities of Aluminum," for the Aluminum Company Of America were notable for its experimental style and striking visuals.[1][2] Other clients and campaigns included Ivory soap, Johnson & Johnson, American Airlines ("Alice in Wonderland," 1962), and Newsweek Magazine ("Communicative People," 1957).