On Point (KSI song)

"On Point"
Single by KSI
Released	17 August 2018 (2018-08-17)
Genre	Hip hop
Length	4:10
Label	RBC BMG[a]
Songwriter(s)	Olajide Olatunji Justin Trugman Nima Jahanbin Paimon Jahanbin Kes Ingoldsby (also called Kez Komara or Kes Komara, Kez Kamara and Kes Kamara) Derico Stefano Mpyo
Producer(s)	JT Wallis Lane Kes Komara Heat On Da Beat
KSI singles chronology
"Slow Motion" (2018) "On Point" (2018) "Ares" (2018)
Music video
"On Point" on YouTube

"On Point" is a song by British YouTuber and rapper KSI. The song was produced by JT, Wallis Lane, Kes Ingoldsby (also called Kez Komara or Kes Komara, Kez Kamara and Kes Kamara) and Heat On Da Beat. It was independently released for digital download and streaming on 17 August 2018 as a standalone single. "On Point" is a diss track aimed at American YouTuber Logan Paul, released in the build-up to the pair's forthcoming amateur boxing match. The song was used as KSI's entrance music for the boxing match, held on 25 August 2018 at the Manchester Arena, England, which resulted in a majority draw.

The accompanying music video was released on 17 August 2018. The video portrays KSI as an all-powerful, misunderstood villain who pursues and taunts a doppelgänger of Paul throughout a manor house. The video acts as a takedown of Paul's entire character and features doppelgängers of his friends, his brother and their parents, as well as a plethora of references to Paul's past controversies, including his infamous suicide forest controversy,. "On Point" increased the hype ahead of the pair's boxing match and was labelled as KSI's "last show of power". "On Point" received positive reviews from critics, who called it "one of the best YouTuber diss tracks to date" and credited it with taking YouTuber diss tracks to the next level.

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