On the Run (convenience store)

On the Run
Company typeSubsidiary
IndustryConvenience store
Founded1984; 40 years ago (1984)
FounderExxon and Mobil
HeadquartersUnited States
Number of locations
About 2000 (2021)
Area served
Worldwide
OwnerExxonMobil
ParentAlimentation Couche-Tard (United States)
Parkland Corporation (Canada)
ExxonMobil (other territories)
Websiteontherun.com

On the Run is a flagship convenience store brand developed by ExxonMobil, used at Exxon and Mobil stations in the United States and at Esso and Mobil stations internationally. Alimentation Couche-Tard acquired the On the Run trademark and franchise network in the U.S. in 2009, and Parkland Fuel did the same in Canada in 2016; ExxonMobil retains full ownership of the brand in the rest of the world.

On the Run stores are described as larger and having more products than older-model convenience stores, featuring "fresh snacks, fill-in groceries, health & beauty supplies, plus quick meal options".[1]

The name "On the Run" is used, untranslated, around the world. Locations in the Canadian province of Quebec utilize similar branding as "Marché Express"; Imperial Oil faced criticism in 2007 when it planned to rebrand the locations as On the Run (beginning with a new location at a Mount Royal Esso station), but threats of boycotts by the Saint-Jean-Baptiste Society, as well as sanctions from the Office québécois de la langue française (which enforces legal protections of the French language), caused the company to backtrack on this decision.[2]

  1. ^ "Gas, Diesel, and Service Stations | Esso and Mobil". www.esso.ca.
  2. ^ "Quebec Esso reverses name-change plan". CBC News. Retrieved August 6, 2018.