Online producer

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Online producer" – news · newspapers · books · scholar · JSTOR (October 2021) (Learn how and when to remove this message)

An online producer oversees the making of content for websites and other online properties. Online producers are sometimes called "web producers," "publishers," "content producers," or "online editors."

Online producers have a range of responsibilities. They are in charge of arranging, editing, and sometimes even creating content, which comes in various forms like writing, music, video, and Adobe Flash, for websites.^[1] Many online producers often, but not always, specialize in one particular form of web content.

The role is distinct from that of a web designer, developer, or webmaster. Online producers define and maintain the character of a website, as opposed to running it from a technical standpoint. However, technical and design knowledge is imperative for an online producer to be effective at their job. Online producers are typically responsible for working with system engineers or web designers to design site features with a user-friendly interface for smooth navigation and transitions.^[2] This means that an online producer should be familiar with common web publishing technologies such as CSS and HTML to effectively communicate with the system engineers or web designers on their teams.

Online producers may also be responsible for finding ways to boost the popularity of a website and increase user activity, particularly if the website sells advertising space. Online producers will also work with web teams to conceive, design and launch new web products such as blogs, community forums and user profiles.

Online producer roles often feature a project management component. The producer will schedule resources to create content, ensure that the content has passed Q/A on a staging server, and publish the content to the production server; keeping to a pre-defined schedule or project plan.