An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls.
The most common examples of open-access polls ask people to phone a number, click a voting option on a website, or return a coupon cut from a newspaper. By contrast, professional polling companies use a variety of techniques to attempt to ensure that the polls they conduct are representative, reliable and scientific. The most glaring difference between an open-access poll and a scientific poll is that scientific polls typically randomly select their samples and sometimes use statistical weights to make them representative of the target population.