 Logo for the Open Happiness marketing campaign | |
| Agency | either Wieden + Kennedy or McCann-Erickson |
|---|---|
| Client | The Coca-Cola Company |
| Release date(s) | 2009 |
| Slogan |
|
Open Happiness was a global marketing campaign for The Coca-Cola Company that was rolled out worldwide in the first half of 2009, following the company's "Coke Side of Life" advertising campaign.[1] It was developed by the Wieden + Kennedy creative agency.[2][3]
The campaign ended in January 2016 when Coca-Cola replaced its slogan with "Taste the Feeling".
- ^ a b "Open Happiness Press Release". The Coca-Cola Company. 2009-01-21. Archived from the original on 2021-02-09. Retrieved 2009-10-09.
- ^ "Coca-Cola | Open Happiness". Coca-Cola. 2009-01-21. Archived from the original on 2013-10-17. Retrieved 2012-01-09.
- ^ "Coke Tells World to 'Open Happiness'". AdWeek. 2009-01-22. Archived from the original on 2021-02-09. Retrieved 2019-07-30.