| Industry | Technology |
|---|---|
| Headquarters | Berlin, Germany |
| Parent | Affinity Global |
Opinary GmbH (formerly Pressekompass, founded in 2013) is a tech-media company based in Berlin-Kreuzberg. It was founded in 2016 by siblings Pia Frey, Cornelius Frey, and Max Meran. The company is best known for its gauge survey tool, visualizing debates using a gauge graphic. This tool reaches 120 million users monthly and is regularly featured in German popular culture, such as the ZDF Magazin Royale.[1]
To engage and identify readership, Opinary integrates surveys into online articles primarily within German-speaking mainstream media and news portals, including FAZ, Spiegel, and Focus Online. The company generates revenue by displaying advertisements after surveys, promising brands that their ads will be placed where user interest already exists. Opinary's surveys are not representative but are used as a marketing tool.
Opinary integrates three different tools into online articles primarily within German-speaking mainstream media and news portals, including FAZ, Spiegel, and Focus Online, intending to engage and identify readership.
Opinary has closed a €3 million funding round with operational VC Project A. Existing investors Global Founders Capital, Motu Ventures, and several business angels like Rolf Schrömgens (CEO, Trivago), have also participated in the round.[2][3]