"Oprah's Favorite Things" was an annual segment that appeared on The Oprah Winfrey Show from the 1990s to 2008 and 2010, as well as on Rachael Ray in 2017. In the segment, which airs during Thanksgiving week and was inspired by the holiday song "My Favorite Things" from The Sound of Music, Oprah Winfrey shared products with her audience that she felt were noteworthy or that would make a great gift. In addition, the audience members that were present during the taping of the episode receive items from that year's list for free.
The term is also sometimes used to describe a similar feature in O, The Oprah Magazine; while that may formally have been named "The O List" in the past, it has more recently shared the "Oprah's Favorite Things" name.[1][2] The two features are often coordinated.
After being featured on the Oprah’s Favorite Things segment, businesses typically experience a large boost in their website traffic and in visits to their stores. For small businesses with limited resources and a small staff, the resulting boost in customers can cause the business to become overwhelmed and unable to meet customer demands. According to Scott Schroeder, executive vice president and chief financial officer of Garrett Popcorn Shops, being featured on the episode resulted in over 100,000 hits to the website on the afternoon the episode was aired and sales increased in December by over 100%. This caused the business to go from "making popcorn eight hours a day to 24 hours a day".[3]