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Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899[2] it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.
Orbit White, packaged in blister packs of 20 pieces, was released to compete with Cadbury Adams' Trident White gum in 2001.[3]