Orbit (gum)

Orbit Gum for sale at a stand in Barcelona, Spain (March 2007).
A pack of Orbit gum

Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899[2] it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.

Orbit White, packaged in blister packs of 20 pieces, was released to compete with Cadbury Adams' Trident White gum in 2001.[3]

  1. ^ Wrigley press release, wrigley.com. Retrieved 2006-06-15.
  2. ^ Wrigley press release, wrigley.co.uk. Article retrieved 2006-06-15.
  3. ^ "Category Wars: Wrigley Returns To Orbit In Whitening Showdown" by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.