Oreo

For other uses, see Oreo (disambiguation).

Oreo
Two Oreo cookies
Product typeSandwich cookie
OwnerMondelez International[a]
Produced by
CountryUnited States
IntroducedMarch 6, 1912; 112 years ago (1912-03-06)[2]
MarketsWorldwide
Tagline"Wonderfilled"
"Milk's favorite cookie"
"Only Oreo"
"Stay Playful"
Websitewww.oreo.com

Oreo (/ˈɔːrioʊ/; stylized in all caps) is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant[3] filling. It was introduced by Nabisco on March 6, 1912,[4] and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012.[5] Oreo cookies are available in over one hundred countries.[2] Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

Oreos are an imitation of the Hydrox chocolate cream-centered cookie introduced in 1908, but it outstripped Hydrox in popularity so largely that many believe Hydrox is an imitation of Oreo. Oreo has been the highest-selling cookie brand in the world since 2014.[6]

  1. ^ de la Merced, Michael J. (March 21, 2012). "Kraft, 'Mondelez' and the Art of Corporate Rebranding". The New York Times (DealB%k). Archived from the original on October 6, 2012.
  2. ^ a b "2017 Fact Sheet" (PDF). Mondelez International. Archived from the original (PDF) on August 26, 2019. Retrieved October 4, 2019.
  3. ^ Nash, Elias (July 3, 2023). "The Reason Fondant Frosting Is So Popular For Wedding Cakes". The Daily Meal. Archived from the original on July 3, 2023. Retrieved July 3, 2023.
  4. ^ Magazine, Smithsonian. "The Factory That Oreos Built". Smithsonian Magazine. Archived from the original on August 25, 2018. Retrieved December 26, 2023.
  5. ^ "News Release: Kraft Foods Announces Intent to Create Two Independent, Publically [sic] Traded Companies". phx.corporate-ir.net. Kraft Foods Inc. August 4, 2011. Archived from the original on October 17, 2015. Retrieved March 26, 2015.
  6. ^ "Sales of the leading cookie brands worldwide in 2014 (in billion U.S. dollars)". Statista. February 2015. Archived from the original on April 17, 2017. Retrieved July 26, 2021.


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