Organic food culture

All wooden boxes stand with two-levels. They have wooden signs in cursive letters with details of what is being on display, with prices. The vegetables are a mixture of carrots, beets, cilantro, lettuce, and dill.
"Organic vegetables" are being advertised at Big Mesa Farmstead in Mendocino, California.

Organic food culture refers to a recent social and cultural trend in which there has been an increased interest in organic food due to the rise of media coverage on health, food safety, and environmental dangers of pesticides.[1] This attitude considers food a central requirement for health, but it does not neglect the aesthetic (concern with beauty) or hedonistic (pleasurable) aspects of food consumption.

This trend in the way people are eating crosses many aspects of the social and cultural realm, such as market practices and media content when it comes to food, which has led to some novelties and changes in these fields. Attitudes concerning the consumption and consideration of organic food have shifted globally, which seems to affect local food cultures and traditional gastronomies, while also incorporating them.

  1. ^ Hughner, Renée Shaw; McDonagh, Pierre; Prothero, Andrea; Shultz, Clifford J.; Stanton, Julie (March 2007). "Who are organic food consumers? A compilation and review of why people purchase organic food". Journal of Consumer Behaviour. 6 (2–3): 94–110. doi:10.1002/cb.210.