In art history, literature and cultural studies, Orientalism is the imitation or depiction of aspects of the Eastern world (or "Orient") by writers, designers, and artists from the Western world. Orientalist painting, particularly of the Middle East,[1] was one of the many specialties of 19th-century academic art, and Western literature was influenced by a similar interest in Oriental themes.
Since the publication of Edward Said's Orientalism in 1978, much academic discourse has begun to use the term 'Orientalism' to refer to a general patronizing Western attitude towards Middle Eastern, Asian, and North African societies. In Said's analysis, 'the West' essentializes these societies as static and undeveloped—thereby fabricating a view of Oriental culture that can be studied, depicted, and reproduced in the service of imperial power. Implicit in this fabrication, writes Said, is the idea that Western society is developed, rational, flexible, and superior.[2] This allows 'Western imagination' to see 'Eastern' cultures and people as both alluring and a threat to Western civilization.[3]
Journalist and art critic Jonathan Jones pushed back on Said’s claims, and suggested that the majority of Orientalism was derived out of a genuine fascination and admiration of Eastern cultures, not prejudice or malice.[4]