Orion Corporation (South Korean company)

Orion Corporation
Native name
주식회사 오리온
Company typePublic
KRX: 271560
IndustryConfectionery
Headquarters
Seoul
,
South Korea
Area served
Worldwide
Key people
Lee Seung-jeon (chairman)
Hur Inn-chul (vice chairman and CEO)
Websitewww.orionworld.com/en/

Orion Corporation (Korean: 주식회사 오리온; RR: Jusikhoesa Orion) is a South Korean confectionery company, headquartered in Munbae-dong, Yongsan District, Seoul.[1] The company is one of the three largest food companies in South Korea, and was established in 1956 as Tongyang Confectionery Corp.[2] Orion has manufacturing facilities in Seoul, Cheonan Chungcheongnam-do and cities in China, Russia, Vietnam, India[3] and the United States. Products produced by Orion include biscuits, cookies, crackers, pies, gum, snacks, chocolate, and candy; and its most famous product is Choco Pie. Its competitors include Crown Confectionery and Lotte Confectionery. Orion was the parent company of the entertainment company On-Media, until its acquisition by the CJ Group in 2010.

The company began offering the Choco Pie in 1974. By 2006 it had two thirds of the Chinese cookie market.[4]

Orion maintains a "Choco Pie Index" created as a parody of The Economist's Big Mac Index.[5]

  1. ^ "Location." Orion Confectionery. Retrieved on March 28, 2014. "ORION, OSI 30-10 Munbai-dong Yongsan-gu, Seoul, Korea"
  2. ^ ""Choco Pie" is a "Common Noun"". The Chosun Ilbo. 1999-08-05. Retrieved 2012-09-04.
  3. ^ Singh, Devika (17 August 2021). "South Korea's Orion Eyes Larger Pie Of Confectionery Market In India". Moneycontrol. Retrieved 2021-08-17.
  4. ^ "Cookie Monster." Forbes. February 27, 2006. Retrieved on March 31, 2014. "[...]Orion’s snack quickly overwhelmed rival products in China to take a two-thirds share of the cookie market, not a bad position to hold in an economy that’s expanding by 10% a year."
  5. ^ "Choco Pie". Ghost of a Flea. June 13, 2005. Retrieved April 2, 2013.