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Orthodox Jewish outreach, often referred to as Kiruv or Qiruv (Hebrew: קירוב "bringing close"), is the collective work or movement of Orthodox Judaism that reaches out to non-observant Jews to encourage belief in God and life according to Jewish law.[1] The process of a Jew becoming more observant of Orthodox Judaism is called teshuva ("return" in Hebrew) making the "returnee" a baal teshuva ("master of return"). Orthodox Jewish outreach has worked to enhance the rise of the baal teshuva movement.
draw nonobservant Jews closer to their heritage