 | |
| Product type | Popcorn |
|---|---|
| Owner | Conagra Brands |
| Country | United States |
| Introduced | 1969 |
| Markets | Worldwide |
| Previous owners | Charles F. Bowman Orville Redenbacher Hunt-Wesson, Inc. Beatrice Foods |
| Website | orville.com |
Orville Redenbacher's is an American brand of popcorn made originally by Chester Inc.
The brand was launched to the public in 1969, and was sold to Hunt-Wesson, a division of Norton Simon Inc. in 1976. In 1983, Esmark purchased Norton Simon,[1] and the next year (1984), Beatrice Foods acquired Esmark.[2] In 1985, Kohlberg Kravis Roberts acquired Beatrice with the goal of selling off businesses. [3] The popcorn business and other old Hunt-Wesson businesses were sold in 1990 to agribusiness giant Conagra Brands.
Chester, the corporation that launched the Orville Redenbacher's brand, was owned by Charles F. Bowman and Orville Redenbacher. Redenbacher starred in nearly all the brand's commercials until his death in 1995.[4]
- ^ Cole, Robert J. (1983-07-01). "NORTON ACCEPTS BID BY ESMARK". The New York Times. ISSN 0362-4331. Retrieved 2021-09-30.
- ^ "Beatrice Foods and Esmark Inc. signed a definitive merger..." UPI. Retrieved 2021-09-30.
- ^ "Beatrice to Be Acquired by Kohlberg : $6-Billion Leveraged Buy-Out Accord Is Biggest in History". Los Angeles Times. 1985-11-15. Retrieved 2021-09-30.
- ^ "Orville Redenbacher, Famous For His Popcorn, Is Dead at 88". The New York Times. September 20, 1995. Retrieved December 29, 2017.