| "Out of Mind" | ||||
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| Single by Tove Lo | ||||
| from the EP Truth Serum and the album Queen of the Clouds: The Blueprint Edition | ||||
| Released | 16 October 2013 | |||
| Recorded | 2013 | |||
| Genre | Pop | |||
| Length | 3:06 | |||
| Label | Universal Music | |||
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| Producer(s) |
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| Tove Lo singles chronology | ||||
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"Out of Mind" is a song by Swedish recording artist Tove Lo for her debut extended play, Truth Serum (2014). It was written by Lo alongside Alx Reuterskiöld and produced by The Struts with Reuterskiöld. The song was released on 16 October 2013 as the lead single from Truth Serum by Universal Music. It was also her third single overall, after "Love Ballad" and "Habits".
Musically, "Out of Mind" is a pop song featuring synthesizers, guitars, bass and keys instrumentation. Its lyrics speak of the singer's inability to completely forget a former boyfriend. Its lyrical content was described by Lo and music critics alike as a sequel to "Habits (Stay High)". The song was well received by some critics, who commended its production and considered it one of the best tracks from the extended play. However, it attained little commercial success, peaking at number 39 on the Official Finnish Airplay Chart.
A music video for "Out of Mind", directed by Andreas Öhman, was released on 16 October 2013. Its imagery was based on Lo's diary and was filmed in the woods and other deserted places in Stockholm, Sweden. It shows the singer having an out-of-body experience where she releases her "demons and dark thoughts" and runs away from them. Lo performed the song several occasions, including on Swedish radio station P3, at the Norwegian by:Larm festival and at Notting Hill Arts Club in London. "Out of Mind" was also included on the set list of Lo's first tour, the Queen of the Clouds Tour (2015).