PC Optimum

PC Optimum
PredecessorPC Plus
Shoppers Optimum
FoundedFebruary 1, 2018; 6 years ago (2018-02-01)
OwnerLoblaw Companies
Websitewww.pcoptimum.ca
The PC Optimum mobile app running on an iPhone.

PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.[1][2]

Launched on 1 February 2018,[3] the program allows shoppers to earn points based on specific purchases at Loblaw grocery store locations, including in-store promotions, personalized offers delivered via the PC Optimum website and mobile app, as well as per-dollar spent on eligible products at Shoppers Drug Mart, Esso and Mobil locations. These points can be redeemed in-store for grocery and other purchases.

The program is available to Loblaw supermarket affiliates.[4][5]

  1. ^ Sagan, Aleksandra (8 November 2017). "Loblaw to merge Shoppers Optimum and PC Plus Programs". The Globe and Mail. The Canadian Press. Retrieved 1 January 2019.
  2. ^ Alini, Erica. "PC Optimum coming Feb. 1: Here are the winners and the losers in the points merger". globalnews.ca. Retrieved 1 January 2019.
  3. ^ Carrick, Rob (27 March 2018). "Another Blundering Loyalty Program". The Globe and Mail. Retrieved 1 January 2019.
  4. ^ Charlebois, Slyvian (19 December 2018). "Loblaw is battling Amazon for e-commerce and loyalty member supremacy". The Hamilton Spectator. Retrieved 1 January 2019.
  5. ^ Cazzin, Julie (31 January 2018). "7 genius ways to maximize PC Optimum points". Moneysense. Retrieved 1 January 2019.