| POM Wonderful Presents: The Greatest Movie Ever Sold | |
|---|---|
 Theatrical release poster | |
| Directed by | Morgan Spurlock |
| Written by | Jeremy Chilnick Morgan Spurlock |
| Produced by | Jeremy Chilnick Keith Calder Abbie Hurewitz Morgan Spurlock Jessica Wu |
| Starring | Morgan Spurlock J. J. Abrams Jimmy Kimmel |
| Cinematography | Daniel Marracino |
| Edited by | Thomas M. Vogt |
| Music by | Jon Spurney |
| Distributed by | Sony Pictures Classics Stage 6 Films |
Release dates | |
Running time | 88 minutes[1] |
| Country | United States |
| Language | English |
| Budget | $1.5 million |
| Box office | $700,000 approx. (USA) (28 August 2011) |
POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metacinema. The film's slogan is "He's not selling out, he's buying in."