Paano Kita Iibigin

Paano Kita Iibigin
Theatrical movie poster
Directed byJoyce Bernal
Screenplay by
  • John Paul Abellera
  • Vanessa Valdez
  • Mel Mendoza-del Rosario
Story by
  • Tammy Bejerano
  • John Paul Abellera
Produced by
  • Vicente G. del Rosario III
  • Vic del Rosario Jr.
  • Veronique Del Rosario-Corpus
  • Malou N. Santos
  • Charo Santos-Concio
Starring
CinematographyCharlie Peralta
Edited byMarya Ignacio
Music byRaul Mitra
Production
companies
Distributed by
  • Star Cinema
  • Viva Films
Release date
  • May 30, 2007 (2007-05-30)
Running time
115 Minutes
CountryPhilippines
Language
Box office₱79,834,341.00[1]

Paano Kita Iibigin (transl. How can I love you) is a 2007 Filipino film starring Regine Velasquez and Piolo Pascual, directed by Bb. Joyce Bernal. It is their on-screen pairing following "Ang Iibigin Ko'y Ikaw" episode of IBC's defunct weekly drama series Habang May Buhay in 2000 and the "Lobo" episode of ABS-CBN's now-defunct weekly anthology drama series Maalaala Mo Kaya in 2001.

Pascual is the main host of ABS-CBN's ASAP which airs opposite GMA's SOP, hosted by Velasquez. Paano Kita Iibigin marked the first time that Pascual worked with Viva Films and the first time that Velasquez worked with Star Cinema.[2] He also remained in Walang Kapalit alongside Claudine Barretto which premiered on April 23 a month later.

Paano Kita Iibigin is the third co-production between Star Cinema and Viva Films after 2006's Wag Kang Lilingon and this year's Ang Cute ng Ina Mo!. This is the third full-length film of Pascual with director Bernal after 2003's Till There Was You and 2006's Don't Give Up on Us. This is the fourth full-length film of Velasquez with director Joyce Bernal after working together in 1999's Dahil May Isang Ikaw, 2000's Kailangan Ko'y Ikaw and 2001's Pangako...Ikaw Lang.

This Philippine-made romantic drama opened on May 30, 2007, in the Philippines. It was rated B by the Cinema Evaluation Board.[3] The movie made P78,128,341. When the DVD was released, it sold 15,000 DVD after two days of sale and became the first Filipino DVD release to be awarded with a Gold Certification in just three days of release. The soundtrack went Gold award after three weeks. The soundtrack reached Double Platinum status with more than 60,000 sales based on Regine's record sales in YES! Magazine's list of the 20 stars who ruled the decade.

The film was digitally restored and remastered in high definition by the ABS-CBN Film Restoration Project and Central Digital Lab.[2] The restored version was released on April 27, 2021, through KTX.ph with a pre-show, hosted by Leo P. Katigbak (head of ABS-CBN Film Archives) with the attendance of the cast members Regine Velasquez, Piolo Pascual, Eugene Domingo, and staff members including writer John Paul Abellera.[2][4]

  1. ^ YES! Magazine's 20 Stars Who Ruled the Decade, May 2010
  2. ^ a b c "Regine, Piolo's 'Paano Kita Iibigin' has been restored; film set for premiere". ABS-CBN News and Current Affairs. April 15, 2021. Retrieved August 28, 2021.
  3. ^ CEB evaluation Archived December 13, 2007, at the Wayback Machine
  4. ^ Sermino, Dondon (April 30, 2021). "Piolo, Regine tinawag na imoral ng komedyana". Abante. PRAGE Management Services. Retrieved August 28, 2021.