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| Company type | Private (1947–95) |
|---|---|
| Industry | Food |
| Founded | 1947 |
| Founder | David Pace |
| Fate | Merged to Campbell's in 1995, became a brand |
| Headquarters | , |
Area served | Worldwide |
| Products | Salsas |
| Owner | Campbell's |
| Website | campbells.com/pace |
Pace Foods is a producer of a variety of canned salsas located in Paris, Texas. The company was founded in 1947 by David Pace when he developed a recipe for a salsa he called "Picante sauce" (picante means 'spicy' in Spanish), which was "made with the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and quality".[1] It is now sold as "the Original Picante Sauce".
The Mild and Hot varieties of Pace's Picante sauce were added in 1981 to accompany the original Medium variety. "Thick & Chunky", introduced in 1989, later became "Chunky Salsa".[2] In 1995, the company was acquired by Campbell Soup Company for $1.115 billion.[3][4]
- ^ The Pace Story Archived 2009-03-03 at the Wayback Machine from the official Pace website
- ^ Cite error: The named reference
productswas invoked but never defined (see the help page). - ^ "Campbell Soup Co. to acquire Pace Foods Ltd. for $1 billion", Nation's Restaurant News, December 12, 1994. [dead link]
- ^ Glenn Collins, "Campbell Soup Takes the Big Plunge Into Salsa", New York Times, November 29, 1994.