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| Author | Gary S. Cross Robert N. Proctor |
|---|---|
| Language | English |
| Publisher | University of Chicago Press |
Publication date | September 30, 2014 |
| Publication place | United States |
| Media type | Print, e-book |
| Pages | 336 |
| ISBN | 9780226121277 |
Packaged Pleasures: How Technology and Marketing Revolutionized Desire is a 2014 nonfiction book written by Gary S. Cross and Robert N. Proctor and published by the University of Chicago Press. It analyzes the history of packaging through a number of case studies and how the rise of capitalism has led to rapid innovation and usage of packages throughout the world in order to satiate people's desire for goods.