Paddle Pop is a brand of ice confection products originally created by Streets, which is now owned by the English-Dutch company Unilever. It is sold in Australia, New Zealand, and a few other countries. It is held for eating by a wooden stick which protrudes at the base. The brand has a mascot known as the Paddle Pop Lion, or Max, who appears on the product wrapper.[1]
Paddle Pops have been very popular since their launch by Streets in 1953,[2] and the name has become one of the best known brands in Australia.[3] It is Streets Icecream's biggest volume item[3] with A$70 million annual turnover.[citation needed]