 | This article includes a list of general references, but it lacks sufficient corresponding inline citations. (March 2012) |
| Papa and Nicole | |
|---|---|
| Renault character | |
| First appearance | 1991 |
| Last appearance | 1998 |
"Papa" and "Nicole" were fictional characters created to advertise the Renault Clio in the United Kingdom between 1991 and 1998. The "Papa!" "Nicole" and "Nicole!" "Papa" verbal exchanges between Nicole and her father during the advertisements were adapted from an exchange between Nicole Bonnet and her father (played by Audrey Hepburn and Hugh Griffith respectively) in the film How to Steal a Million from 1966.
Surveys by Channel 4 and ITV revealed the series as the most popular car advertisements ever aired in Britain. In 1996, one survey found that Nicole was recognised by more Britons than Prime Minister John Major, Bob Hoskins or Chris Evans.[1] Renault was found to be the most persuasive advertiser in five European countries in 1994. The advert was designed by the Publicis advertising agency.
- ^ Fog, Klaus; Christian Budtz; Baris Yakaboylu (2005). "7". Storytelling: Branding in Practice. Springer. p. 156. ISBN 3-540-23501-9.