Paramount Consumer Products

Paramount Consumer Products
FormerlyNickelodeon & Viacom Consumer Products (1991–2019)
ViacomCBS Consumer Products (2019–2022)
Company typeDivision
IndustryMerchandising
PredecessorCBS Consumer Products (2009–2019)
Founded1991; 33 years ago (1991)[1]
Headquarters
One Astor Plaza, New York City
,
United States
Area served
Worldwide
ServicesLicensing
ParentParamount Consumer Products and Experiences[2][3]
Subsidiaries
  • Paramount Game Studios
  • Paramount Shop
  • Paramount Licensing, Inc.

Paramount Consumer Products (formerly Nickelodeon & Viacom Consumer Products, then ViacomCBS Consumer Products) is the retailing and licensing division of Paramount Global. The department is in charge of merchandising for Paramount-owned brands. As of 2015, the division was valued at $3 billion.[4]

While the company manages merchandise for the entire Paramount portfolio (including Paramount Pictures and Comedy Central), its main focus is Paramount's children's television brand, Nickelodeon. Most of its products are based on TV shows that originated on the network, as well as properties that they purchased and incorporated into Nickelodeon, like Teenage Mutant Ninja Turtles and Winx Club.[5] From 2007 onward, the division's most profitable property has been SpongeBob SquarePants.[6]

According to an article in The Chicago Tribune, Paramount Consumer Products takes "an unconventional approach to licensing" where the company waits up to two years after a show's premiere before releasing tie-in merchandise. This is in contrast to competitors like Disney Consumer Products, which generally release products to coincide with a premiere.[7]

  1. ^ "Viacom Consumer Products - Company Profile". Bloomberg. Retrieved 15 November 2012.
  2. ^ "Paramount Global Consumer Products and Experiences Announces Expanded Roles Among Key Leaders". Licensing International. 2022-05-25. Retrieved 2023-08-02.
  3. ^ "Paramount Consumer Products & Experiences Company Page - MarketingPartnerships.com". marketingpartnerships.com. Retrieved 2023-08-02.
  4. ^ "Can Retail Drive Growth For Viacom's Consumer Products Business?". Forbes. July 8, 2015.
  5. ^ Cite error: The named reference License-Global was invoked but never defined (see the help page).
  6. ^ Szalai, Georg (October 18, 2013). "London Expo: Nickelodeon Touts $475 Million in Retail Sales". The Hollywood Reporter.
  7. ^ Cite error: The named reference ChicagoTribune was invoked but never defined (see the help page).