A major contributor to this article appears to have a close connection with its subject. (November 2021) |
Formation | 1985 |
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Founder | Phillip Joanou |
Type | National Non-Profit |
13-3413627 | |
Focus | Support for families struggling with a loved with suffering from a substance use disorder |
Headquarters | 711 Third Avenue 5th Floor, Suite 500 |
Location | |
Area served | United States |
Method | Family Support, Substance Use and Addiction Prevention, Treatment, and Recovery |
Chief Executive Officer | Creighton Drury |
Employees | 100 |
Website | https://drugfree.org/ |
Formerly called |
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Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad This Is Your Brain on Drugs.
Early public service announcements created by the organization have been called iconic,[1][2] and during their initial release were part of the largest privately run public-service campaign in history.[3] The organization's marketing experience was written up as a 58-page[4] marketing "case study" for study by students at the Harvard Business School.[5][6] An analysis of the Partnership's efforts by Forbes magazine suggested that it had earned "a single-brand advertising clout" during the Reagan era comparable to that of McDonald's.[7]
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was invoked but never defined (see the help page).9-594-028 Title: Partnership for a Drug-Free America (A)
Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (A)." Harvard Business School Case 594-028. ... Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business School Supplement 594-029.
(cited this case study:) See Partnership For a Drug-Free America: Overview (Partnership for a Drug Free Am., New York, N.Y.), May 1, 1996, at 1. It claims that a drop in drug usage is attributable to its efforts. See Diana Chapman Walsh et al., The Partnership for a Drug-Free America (A) 26 tbl. 5D (Harvard Bus. Sch. No. N9- 594-028, 1993).