Partnership to End Addiction

Partnership to End Addiction
Formation1985; 39 years ago (1985)
FounderPhillip Joanou
TypeNational Non-Profit
13-3413627
FocusSupport for families struggling with a loved with suffering from a substance use disorder
Headquarters711 Third Avenue 5th Floor, Suite 500
Location
Area served
United States
MethodFamily Support, Substance Use and Addiction Prevention, Treatment, and Recovery
Chief Executive Officer
Creighton Drury
Employees
100
Websitehttps://drugfree.org/
Formerly called
  • Partnership for a Drug-Free America (1985–2010)
  • Partnership at DrugFree.org (2010–2014)
  • Partnership for Drug-Free Kids (2014–2020)

Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad This Is Your Brain on Drugs.

Early public service announcements created by the organization have been called iconic,[1][2] and during their initial release were part of the largest privately run public-service campaign in history.[3] The organization's marketing experience was written up as a 58-page[4] marketing "case study" for study by students at the Harvard Business School.[5][6] An analysis of the Partnership's efforts by Forbes magazine suggested that it had earned "a single-brand advertising clout" during the Reagan era comparable to that of McDonald's.[7]

The Partnership coordinates efforts with government officials, including Andre Hollis, the deputy assistant defense secretary for counternarcotics, in 2002.
  1. ^ Gershon, Livia (2022-10-19). "The Story Behind "This is Your Brain on Drugs"". JSTOR Daily. Retrieved 2024-01-06.
  2. ^ Cite error: The named reference twsX15 was invoked but never defined (see the help page).
  3. ^ Moreau, Joseph (2016). ""I Learned it by Watching YOU!" The Partnership for a Drug-Free America and the Attack on "Responsible Use" Education in the 1980s". Journal of Social History. 49 (3): 710–737. ISSN 0022-4529.
  4. ^ "(cases)". tzhealth.com. September 13, 1993. Archived from the original on 2012-04-26. Retrieved 2011-12-24. 9-594-028 Title: Partnership for a Drug-Free America (A)
  5. ^ V. Kasturi Rangan (1993). "Faculty & Research: HBS Course Materials". Harvard Business School. Retrieved 2011-12-24. Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (A)." Harvard Business School Case 594-028. ... Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business School Supplement 594-029.
  6. ^ Matthew W. Finkin (1996). "*221 Employee Privacy, American Values, and the Law". Chicago-Kent Law Review. Retrieved 2011-12-24. (cited this case study:) See Partnership For a Drug-Free America: Overview (Partnership for a Drug Free Am., New York, N.Y.), May 1, 1996, at 1. It claims that a drop in drug usage is attributable to its efforts. See Diana Chapman Walsh et al., The Partnership for a Drug-Free America (A) 26 tbl. 5D (Harvard Bus. Sch. No. N9- 594-028, 1993).
  7. ^ Pamela Warrick (August 30, 1996). "Can You Just Say No?". Los Angeles Times. Retrieved 2011-12-24.