Pasoori

"Pasoori"
Single by Ali Sethi and Shae Gill
Language
Released7 February 2022 (2022-02-07)
Genre
Length3:44
LabelCoke Studio
Songwriter(s)
  • Ali Sethi
  • Fazal Abbas
Composer(s)
Music video
"Pasoori" on YouTube

"Pasoori" (Punjabi: پسوڑی, lit. 'difficulty/trouble', IPA: [pə˨.suː.ɽiː])[1][note 1] is a Punjabi and Urdu-language single by Pakistani singers Ali Sethi and debutant Shae Gill.[4] It was released on 6 February 2022 as the sixth song of season 14 (episode two) of Coke Studio Pakistan and was subsequently released on YouTube on 7 February 2022.[5][6] "Pasoori" was the first Coke Studio song and the first Pakistani song to feature on Spotify's "Viral 50 - Global" chart.[7][8] It was featured in episode 4 of the Disney+ miniseries Ms. Marvel[9][10][11] as well as on the soundtrack of the off-Broadway production, Monsoon Wedding The Musical (2023) directed by Mira Nair.[12][13] In August 2022, "Pasoori" became the third song in Coke Studio's 14-year history to reach 300 million views on YouTube,[14] and on 14 October 2022, with 410 million views on YouTube, "Pasoori" became the most-watched Coke Studio music video of all time.[15]

According to data released by Spotify in December 2022, "Pasoori" was the most-streamed Pakistani song globally as well as the most-streamed song in Pakistan in 2022.[16][17][18] It was also the second most-searched song in the world and the most 'Hum to Search' song in the world, as per Google Trends' "Year in Search 2022" report.[19][20]

In December 2022, "Pasoori" became the first Pakistani song to enter YouTube's Global Top Music Videos chart (week of 16–22 December).[21] On 21 January 2023, "Pasoori" hit 500 million views on YouTube, making it the first Coke Studio music video to reach this milestone.[22][23] With over 700 million views on YouTube as of May 2024, "Pasoori" is currently the most watched Coke Studio music video of all time and the first Coke Studio song to reach this milestone.[23][24] In June 2023, a remake version of the song was released by T-Series for the Hindi film Satyaprem Ki Katha, sung by Arijit Singh and Tulsi Kumar.[25]

  1. ^ "Pasoori: Everyone loves a little angst". Deccan Herald. 29 April 2022. Retrieved 7 May 2022.
  2. ^ "Punjabi (Gurmukhi, Shahmukhi) to English Dictionary:: RCPLT Punjabi University, Patiala". dic.learnpunjabi.org. Retrieved 9 May 2022.
  3. ^ "Salah-ud-Din Panjabi dictionary". dsal.uchicago.edu. Retrieved 15 August 2022.
  4. ^ Tahir, Sameer (1 April 2022). "Every Coke Studio 14 track ranked by its YouTube views + Spotify plays". Mashable Pakistan. Retrieved 7 May 2022.
  5. ^ "People can't get enough of Coke Studio's 'Pasoori' by Ali Sethi and Shae Gill". images.dawn.com. 8 February 2022. Retrieved 7 May 2022.
  6. ^ "Who is Shae Gill? Everything About "Pasoori" Fame Singer". The Teal Mango. 31 March 2022. Retrieved 7 May 2022.
  7. ^ Cite error: The named reference :18 was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference :13 was invoked but never defined (see the help page).
  9. ^ "Fans Loved Hearing 'Pasoori', the Viral Coke Studio Pakistan Song, in Ms Marvel". TheQuint. 30 June 2022. Retrieved 1 July 2022.
  10. ^ "Coke Studio's hit 'Pasoori' featured in Ms Marvel". Daily Pakistan Global. 30 June 2022. Retrieved 1 July 2022.
  11. ^ "'Ms. Marvel' episode 4 was unapologetically Pakistani". The Express Tribune. 30 June 2022. Retrieved 1 July 2022.
  12. ^ "Monsoon Wedding Musical Review. Loves, India Style". New York Theater. 22 May 2023. Retrieved 7 June 2023.
  13. ^ Qureshi, Bilal (10 May 2023). "You're invited to 'Monsoon Wedding' — a musical nearly 15 years in the making". NPR. Retrieved 6 June 2023.
  14. ^ "Watch: Coke Studio hit 'Pasoori' gets African fusion in latest teaser". Daily Pakistan Global. 18 August 2022. Retrieved 18 August 2022.
  15. ^ "List of most-viewed Pakistani YouTube videos", Wikipedia, 16 October 2022, retrieved 16 October 2022
  16. ^ "Spotify in 2022: Atif Aslam, Talha Anjum top list of most-streamed Pakistani artists". Brecorder. 2 December 2022. Retrieved 3 December 2022.
  17. ^ Sabeeh, Maheen (8 December 2022). "Spotify reveals top streamed artists for 2022". thenews.com.pk. Retrieved 13 December 2022.
  18. ^ "Ali Sethi and Shae Gill's 'Pasoori' is the most streamed Pakistani song on Spotify". images.dawn.com. 15 December 2022. Retrieved 15 December 2022.
  19. ^ "Google's Year in Search". Google Trends. Retrieved 7 December 2022.
  20. ^ "Pasoori beats BTS' Butter, is most Googled song in the world in 2022; Srivalli and Chaand Baaliyan also in top 10". Hindustan Times. 7 December 2022. Retrieved 7 December 2022.
  21. ^ "Ali Sethi, Shae Gill's hit track 'Pasoori' enters Global Top Music Video charts on YouTube". www.thenews.com.pk. Retrieved 28 December 2022.
  22. ^ "'Pasoori' achieves another milestone as it hits '500M' views on YouTube". www.geo.tv. Retrieved 22 January 2023.
  23. ^ a b "Pasoori has hit a new milestone with 500 million views on YouTube". bolnews.com. 22 January 2023. Retrieved 22 January 2023.
  24. ^ Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill. Retrieved 10 May 2024 – via youtube.com.
  25. ^ Mukhopadhyay, Sounak (28 June 2023). "Arijit Singh explains why he said yes to Pasoori Nu song remake, fans left overwhelmed". Livemint. Retrieved 29 June 2023.


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