Sub-community of QAnon followers
This image, in Pastel QAnon style, refers to false claims that furniture company Wayfair had secret arrangements to sell and ship victims of child trafficking.[ 1] [ 2]
Pastel QAnon is a collection of techniques and strategies that use "soft" and feminine aesthetics[ 3] – most notably pastel colors – that are used to attract women into the QAnon conspiracy theory, often using mainstream social media sites like Instagram , Facebook , Telegram and YouTube .[ 4]
Pastel QAnon social media influencers focus on aspects of the theory that tend to appeal to maternal instincts , such as the prevention of child sexual abuse and child sex trafficking , and use emotive and personable language. They are popular among wellness , yoga and New Age influencers. The term was coined by Marc-André Argentino, a researcher at Concordia University , Canada.[ 5] [ 6] [ 7]
^ Spring, Marianna (July 15, 2020). "Wayfair: The false conspiracy about a furniture firm and child trafficking" . BBC. Retrieved January 8, 2021 .
^ Brown, Matthew (July 22, 2020). "Fact check: Home goods retailer Wayfair is not involved in child sex trafficking" . USA Today. Retrieved January 8, 2021 .
^ Sardarizadeh, Shayan (October 12, 2020). "What's behind the rise of QAnon in the UK?" . BBC News . Retrieved February 16, 2022 .
^ McGowan, Michael (February 24, 2021). "How the wellness and influencer crowd serve conspiracies to the masses" . The Guardian . Retrieved March 14, 2021 .
^ Kale, Sirin (November 11, 2021). "Chakras, crystals and conspiracy theories: how the wellness industry turned its back on Covid science" . The Guardian . Retrieved February 16, 2022 .
^ Argentino, Marc-André (January 7, 2021). "QAnon and the storm of the U.S. Capitol: The offline effect of online conspiracy theories" . The Conversation . Retrieved March 17, 2021 .
^ Argentino, Marc-André (March 17, 2021). "Pastel QAnon" . Global Network on Extremism & Technology .