&sq=&lang=&file=File:Pears_soap_logo.png){kind=logo} Pears brand logo | |
| Product type | Soap, Face wash |
|---|---|
| Owner | Unilever |
| Produced by | Hindustan Unilever |
| Country | London, United Kingdom |
| Introduced | 1807 |
| Related brands | Lifebuoy, Lux, Dove |
| Markets | United Kingdom, India, Sri Lanka, Nigeria |
| Previous owners | A. & F. Pears Ltd. (1917) |
| Registered as a trademark in | |
| Website | All brands | Unilever |
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Pears Glycerin soap is a British brand of soap first produced and sold in 1807 by Andrew Pears, at a factory just off Oxford Street in London. It was the world's first mass-market translucent soap. Under the stewardship of advertising pioneer Thomas J. Barratt, A. & F. Pears initiated a number of innovations in sales and marketing. English actress and socialite Lillie Langtry was recruited to become the poster-girl for Pears in 1882, and in doing so she became the first celebrity to endorse a commercial product.[3][4]
Lever Brothers, now Unilever, acquired A. & F. Pears in 1917. Products under the Pears brand are currently manufactured in India and Saudi Arabia for global distribution.
- ^ "WIPO Global Brand Database". wipo.int. Retrieved 1 July 2018.
- ^ "PEARS Trademark Detail". zaubacorp.com. Retrieved 14 August 2018.
- ^ Jones, Geoffrey (2010). Beauty Imagined: A History of the Global Beauty Industry. Oxford University Press. p. 81.
- ^ "When Celebrity Endorsers Go Bad". The Washington Post. Retrieved 2 March 2022.
British actress Lillie Langtry became the world's first celebrity endorser when her likeness appeared on packages of Pears Soap.