Pepsi Challenge

The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.[1]

  1. ^ "The Pepsi Challenge Cup Cross Country Ski Race!". Pepsichallengeskirace.com. Archived from the original on February 3, 2009. Retrieved December 27, 2012.