Brand Peru is an initiative of the Ministry of Foreign Trade and Tourism of Peru in partnership with Peruvian companies and startups to promote the purchase and consumption of products created in Peru.[1] It also seeks to boost tourism, exports and attract investment using branding and neuromarketing.[2]
Brand Peru leads among the corporate identities of Latin America, thanks to the efforts of Peruvian companies to maintain the multicultural identity of the country.[3] Therefore, even Peruvian startups and foreign companies can request a license to use the Peru Brand in advertisements or products.[4] According to the tourism edition of the 'Country Brand Ranking' report carried out by Bloom Consulting,[5] Peru Brand climbed 11 positions in the ranking compared to the 2014 - 2015 report; placing Peru in the position 41 of the global list of the report corresponding to the period 2017 - 2018.[6]
- ^ "Marca Perú: descubra qué es y cómo nos beneficiará ante el mundo". El Comercio (in Spanish). 2011-03-10. Retrieved 2018-04-16.
- ^ "The Peru Country Brand - Peru Info". peru.info. Retrieved 2018-04-16.
- ^ jcr.E489204d (2013-09-23). "La 'Marca Perú' lidera en una encuesta a cibernautas". Erbol Digital (in Spanish). Archived from the original on 2018-04-14. Retrieved 2018-04-16.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Programa de Licenciatarios de la Marca Perú - Perú Info". peru.info (in Spanish). Retrieved 2018-04-16.
- ^ https://www.bloom-consulting.com/en/country-brand-ranking
- ^ Gestión, Redacción (2017-07-13). "Marca Perú ascendió 11 posiciones en Country Brand Ranking y llega al puesto 41". Gestion (in Spanish). Retrieved 2018-04-16.