Peter's Chocolate

Peter's Chocolate
	Gala peter ad
Founded	1867
Founder	Daniel Peter
Fate	Mergers: Kohler (1904); Cailler (1911); Acquired by Nestlé (1929); Cargill (brand) (2002);
Successor	Brand owned by Cargill & Nestlé since 2002

Peter's Chocolate (French: Chocolat Peter, formerly Peter-Cailler) was a Swiss chocolate producer founded in 1867 by Daniel Peter in Vevey. It is notably the company who produced the first successful milk chocolate bar. It merged with Kohler in 1904, with Cailler in 1911, and was bought by Nestlé in 1929. The brand was purchased by Cargill in 2002.^[1] Peter's Chocolate was recurrently advertised with the image of a traditionally dressed man waving a chocolate bar, often with an Alpine scenery.^[2]

^ "Our Story". Peter's Chocolate. Retrieved 14 August 2022.
^ Hackenesch, Silke (2017). Chocolate and Blackness: A Cultural History. Campus Verlag. p. 78. ISBN 9783593507767. Figure 9 shows a man who is obviously supposed to appear as Swiss and "traditionally dressed." He has just reached a mountaintop in the Alps, and waves Peter's milk chocolate.

[1] "Our Story". Peter's Chocolate. Retrieved 14 August 2022.

[2] Hackenesch, Silke (2017). Chocolate and Blackness: A Cultural History. Campus Verlag. p. 78. ISBN 9783593507767. Figure 9 shows a man who is obviously supposed to appear as Swiss and "traditionally dressed." He has just reached a mountaintop in the Alps, and waves Peter's milk chocolate.

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