Peter Douglas Horbury (27 January 1950 – 29 June 2023) was a British car designer widely known for his design work for Volvo and his roles as Executive Design Director, Americas for Ford (2004-2009), Chief Designer at Ford's Premier Automotive Group, Executive Vice President of Design at Geely Auto between 2011 and 2021 — and as Senior Vice President of Design at Lotus.
Widely noted for returning Volvo to prominence in the design world — Horbury led the design of more than fifty cars over the course of his fifty year career, including the Volvo C70, V70, V50 and XC90, Ford Flex, Chrysler Horizon, Lynk & Co 01 and LEVC TX, Lotus Eletre — as well as the Ford Interceptor and Lincoln MKR concepts.
Automotive News Europe noted that Horbury possessed an infectious natural charm, humor and modesty — in sharp contrast to many ego-driven automotive personalities.[1] Auto Design Magazine said Horbury "was not simply a designer. He was a brilliant mind with a deep knowledge about how we, human beings, interact with that complex object called automobile."[2]
Horbury received UK magazine, Autocar's, Designer of the Year in 1998 as well as the 2020 Car Design News Lifetime Achievement Award.