| PewDiePie | |||||||||||||||||||
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 Kjellberg in July 2019 | |||||||||||||||||||
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| Born | Felix Arvid Ulf Kjellberg 24 October 1989 | ||||||||||||||||||
| Other names | Pewds | ||||||||||||||||||
| Occupation | YouTuber | ||||||||||||||||||
| Spouse | |||||||||||||||||||
| Children | 1 | ||||||||||||||||||
| Signature |  | ||||||||||||||||||
| YouTube information | |||||||||||||||||||
| Channels | PewDiePie Pewdie (inactive) PewDiePie Highlights | ||||||||||||||||||
| Years active | 2010–present | ||||||||||||||||||
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Last updated: 23 October 2024 | |||||||||||||||||||
Felix Arvid Ulf Kjellberg (/ˈʃɛlbɜːrɡ/ SHEL-burg, Swedish: [ˈfěːlɪks ˈǎrːvɪd ɵlf ˈɕɛ̂lːbærj] ;[3] born 24 October 1989), better known as PewDiePie (/ˈpjuːdiːpaɪ/ PEW-dee-py), is a Swedish YouTuber known for his comedic videos. Kjellberg's popularity on YouTube and extensive media coverage has made him one of the most noted online personalities and content creators. He has been portrayed in media as a figurehead for YouTube, especially in the genre of gaming.
Born and raised in Gothenburg, Kjellberg registered his YouTube channel "PewDiePie" in 2010, primarily posting Let's Play videos of horror and action video games. His channel gained a substantial following and was one of the fastest growing channels in 2012 and 2013, before becoming the most-subscribed on YouTube on 15 August 2013. From 29 December 2014 to 14 February 2017, Kjellberg's channel was also the most-viewed on the platform. During this period, his content shifted focus from Let's Plays and diversified to include vlogs, comedy shorts, formatted shows, and music videos.
Kjellberg's content was already noted for its polarizing reception among general audiences online, but in the late 2010s, it became more controversial and attracted increased media scrutiny. In 2019, following a public competition with Indian record label T-Series, Kjellberg was overtaken as the most-subscribed YouTube channel. Kjellberg also became more reserved online, uploading less consistently and taking frequent breaks from Internet use. He eventually semi-retired from YouTube, choosing to upload less frequently for his enjoyment rather than as a career. Meanwhile, in his personal life, he moved to Japan with his wife, Italian Internet personality Marzia.
With over 110 million subscribers and 29.4 billion views,[c] his channel still ranks as one of the most-subscribed and viewed on YouTube. His popularity online has been noted to boost sales for the video games he plays, and has allowed him to stir support for charity fundraising drives. In 2016, Time magazine named him as one of the world's 100 most influential people.[6]
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- ^ Cohen, Joshua (19 December 2016). "YouTube Sends PewDiePie Custom Ruby Play Button To Commemorate 50 Million Subscribers". Tubefilter. Archived from the original on 28 July 2018. Retrieved 1 August 2018.
- ^ Weiss, Geoff (9 September 2019). "YouTube Forges New 'Red Diamond Creator Award' For Channels With 100 Million Subscribers". Tubefilter. Archived from the original on 27 March 2020. Retrieved 27 March 2020.
- ^ Felix "PewDiePie" Kjellberg (MP3) (Radio). Sveriges Radio. 9 August 2014. Archived from the original on 2 May 2018. Retrieved 2 May 2018.
- ^ "Top 100 Subscribed YouTube Channels (Sorted by Subscriber Count)". Social Blade. Archived from the original on 15 March 2024. Retrieved 15 September 2022.
- ^ "Top 50 YouTubers sorted by Most Viewed – Socialblade YouTube Stats | YouTube Statistics". Social Blade. Archived from the original on 13 October 2019. Retrieved 9 June 2021.
- ^ "The 100 Most Influential People in the World". Time. Archived from the original on 19 October 2022. Retrieved 23 June 2023.