Philip Kives

Philip Kives
Born(1929-02-12)12 February 1929
Oungre, Saskatchewan, Canada
Died27 April 2016(2016-04-27) (aged 87)
Winnipeg, Manitoba, Canada
OccupationTV salesman
Known forfounding K-tel and coining "As seen on TV"

Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur, and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the Miracle Brush, Feather Touch Knife, Veg-O-Matics, as well as many compilation record albums.[1]

Kives reputedly coined the catchphrase "As seen on TV",[2] which was included in many of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.[1]

  1. ^ a b McDowall, Duncan. "Philip Kives". The Canadian Encyclopedia. Retrieved 29 April 2016.
  2. ^ "Phil Kives, K-Tel pitchman 'As Seen on TV' who got America 'Hooked on Classics,' dies at 87". Washington Post. Retrieved 29 April 2016.