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Pickup artists (PUA) are people whose goals are seduction and sexual success. Predominantly heterosexual men, they often self-identify as the seduction community or the pickup community. This community exists through various channels, including internet newsletters, blogs, seminars and one-on-one coaching, forums, groups, and local clubs known as "lairs".[1]
The rise of "seduction science", "game",[2] or "studied charisma" has been attributed to modern forms of dating and social norms between sexes which have developed from a perceived increase in the equality of women in Western society and changes to traditional gender roles.[3] Commentators in the media have described "game" as sexist or misogynistic.[4]