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The controversial logo for the advertisement campaign (left). Logo of the Polish tourism campaign, Polska. The Pilipinas Kay Ganda's logo was allegedly lifted from its Polish equivalent.
Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002.
The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced with "It's More Fun in the Philippines!".[1][2]
- ^ "New PH tourism slogan "Pilipinas Kay Ganda" fails to impress tourism industry, netizens | The Feed | VIDEOS | SPOT.ph: Your One-Stop Urban Lifestyle Guide to the Best of Manila". Spot.ph. Archived from the original on October 29, 2013. Retrieved October 24, 2013.
- ^ Zambrano, Chiara. "'Pilipinas Kay Ganda' officially dead". ABS-CBN News.