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The Pingyao International Film Festival (PYIFF), officially as "Pingyao Crouching Tiger, Hidden Dragon International Film Festival",[1] is a film festival held in Pingyao, Shanxi, China. It was launched in October 2017 by Jia Zhangke, a Chinese film director, screenwriter and leading figure of the "Sixth Generation" movement of Chinese cinema[1] and prestigious festival director Marco Müller.[2] The festival's goal is to bring attention to works done by young, lesser known directors in the Chinese film industry,[3] as well as to encourage communication and cooperation between Chinese and international filmmakers, mainly showing films from Asia, Eastern Europe, Latin America, and Africa.[4]